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2025
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Contour Creative Studio
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Webflow
A high-energy, gamified Webflow build for a PR agency working at the heart of gaming and technology — where every click earns its place.
Behind the build
Raptor PR specialises in storytelling for the gaming, tech, and metaverse industries — and their new website needed to feel just as dynamic and playful. I led the Webflow build, translating Contour’s bold design into an interactive experience full of character. From gamified hover states to hidden easter eggs, every element was crafted to reward curiosity.
Playful by design
Raptor PR’s world is full of movement, colour, and character — and the website reflects that energy. I built a custom system of Webflow interactions that respond to user behaviour, creating moments of delight through micro-animations and hover effects. Everything runs natively within Webflow — no external scripts or libraries — keeping performance high and load times low, even with complex animation sequences.
Structure beneath the chaos
Behind the playful interface sits a clear, maintainable CMS structure. Dynamic collections power news, clients, and team profiles, ensuring the site can grow effortlessly as Raptor’s portfolio expands. Every motion element follows accessible principles — using easing, timing, and reduced-motion settings to ensure smooth, inclusive interaction design.
We play well together
Working closely with Contour Creative Studio, we fine-tuned every interaction to balance fun with focus. The result is a digital experience that feels alive — bold enough to match the world of gaming PR, but grounded in clarity and control. Since launch, the site has become a showcase for Raptor’s identity: fast, forward-thinking, and just a little bit fearless.
Websites can be playful and purposeful — built to excite, not exhaust